About Us

Better World B2B is on a mission! That mission is to work with socially responsible companies who really “walk the talk”— the good guys who put quality and doing the right thing above profits — and help them find a wider audience.

We are driven by connecting quality, responsibly made and healthy living vendors to some of the world’s most high profile retailers and obtaining sales distribution into these powerful markets. Better World B2B provides unique insight based on years of experience into the mass merchandising market, grocery and wholesale club channels, giving our clients the opportunity to access these channels, generate profitable sales and simultaneously share their message. The Better World B2B Team shares in the same passion as the companies we serve—-to make quality, responsibly made product accessible to all at prices that are reasonable. We don’t work with all companies. We have a simple strategy:  we will attach our name to a company only if we would allow our families to consume or use their product. Period. We have passed on many products for this reason.  Better World B2B is proud to call on a team of colleagues from various retail fields to best create your strategy.


Vicky Bevliacqua-True

Vicky Bevliacqua-True

Vicky Bevilacqua-True, Founder

Better World B2B founder Vicky Bevilacqua-True, has 25 years of experience in “brick and mortar” and e-commerce retailing, and a heart for socially conscious trade.  With Better World B2B, Vicky combines her experience and passion into a venture that benefits everyone: retailers, vendors, and, most importantly, consumers like her who want to provide their families and loved ones with products that are honest and they can trust.  Vicky has unique perspective from all sides of the negotiation table: as a corporate buyer, a broker, and as a vendor (as co-owner in a successful start-up athletic apparel company).. As Costco’s GMM/AVP of Non-Food Merchandising in Northern California, Vicky developed her skills in selecting items that perform well in the warehouse club, grocery, and mass-merchandising environment.

Prior to founding her consulting company, Vicky served as the Vice President of Business Development for AuctionDrop, earning a reputation for service and trust from both corporate and consumer customers. In this role, Vicky co-founded the company’s turnaround strategy and transformed AuctionDrop from a struggling Silicon Valley start-up into an e-commerce retailer that grew to $25M in sales, became eBay’s 6th highest-volume seller, and won a series of Silicon Valley accolades, including: 3rd fastest growing private company in Silicon Valley in the San Jose Business Journal Fast 50; 12th in the Deloitte & Touch Tech Fast 50 Silicon Valley Rising Stars. In 2008, AuctionDrop was sold to a billion-dollar corporation, Eco International.

Vicky holds a BA (English/Lit) from UC Berkeley and an MBA in International Business from University of San Francisco.

In addition to her consulting practice, Vicky serves as a board advisor and retail consultant to several Bay Area consumer products companies.


Copyright © 2018 · Better World B2B · Site design by Last Laugh Creative · Log in